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About

I learned products by breaking them first.

I started in quality engineering, which is an unusual door into product and, it turns out, a useful one. Testing a system teaches you where it actually bends: which assumptions in a spec were never true, which failure the user notices and which one they quietly absorb, and how far the gap runs between what a requirement says and what a service does at three in the morning.

At Jio Platforms I moved from hardening releases to owning them. As Associate Product Manager on a streaming integration I wrote requirements from behaviour data rather than opinion, validated payment and subscription flows with engineers before we committed them to a build slot, and treated launch readiness — APIs, event streams, support load — as part of the product rather than as something operations inherited afterwards. Two rollouts landed at 89% on-time delivery.

I came to UT Austin because I wanted to be rigorous about the question underneath all of this: why do people adopt something, or refuse to? At the IC² Institute I study exactly that for AI in mental healthcare — 994 patients and 204 providers, four tool concepts, and the finding that providers weight clinical-workflow fit differently than patients weight usefulness. Research is only worth doing if it changes a decision, so I write it up as design and rollout recommendations.

What ties it together: I like problems where nobody has agreed on the question yet, and I am comfortable being the person who goes and finds out. I work across product strategy, AI/data, design, and go-to-market to understand problems, make informed tradeoffs, and build products people can actually use.

Vidhi Parekh

Education

  • The University of Texas at Austin, School of Information

    M.S. Information Science, Data Science concentration · GPA 3.5/4.0

    Aug 2025 – May 2027

  • University of Mumbai

    B.E. Information Technology · GPA 9.2/10.0, graduated with distinction

    Aug 2020 – May 2023

Certifications

  • Certified Scrum Product Owner (CSPO)
  • Databricks Certified Generative AI Engineer Associate
  • Generative AI Fundamentals
  • Responsible AI

Outside the roadmap

Women in Product · Event management · Travel · Dance

Evolution

Four chapters, one direction

01Quality engineering

Learning systems by breaking them

Functional, regression and API testing, then automated coverage and root-cause work across Java services, Kubernetes and Kafka. It taught me edge cases, technical dependencies, failure modes and release discipline.

  • Edge cases
  • Technical dependencies
  • Quality
  • Failure modes
  • Release discipline

02Product management

From finding failures to deciding what ships

As Associate Product Manager on the streaming integration I wrote requirements from behaviour data, sequenced the backlog, and carried two rollouts to 89% on-time delivery.

  • Requirements
  • Prioritization
  • Tradeoffs
  • Cross-functional execution
  • Shipping
  • Metrics

03AI + data

Using evidence to understand what people actually need

Graduate research on AI adoption in behavioural health — 994 patients and 204 providers, four AI concepts, multigroup structural equation modelling — turned into design and rollout recommendations.

  • Research
  • Behavioural data
  • AI
  • Analytics
  • Evaluation
  • Adoption

04Design + GTM

Connecting product decisions to experience and adoption

Prototyping and validating flows before build commitment, and treating launch readiness — APIs, event streams, support load — as part of the product rather than something operations inherits.

  • Interaction design
  • Prototyping
  • Human-centred thinking
  • Launch
  • Rollout
  • Adoption

Path

How I got here

  1. May 2019 – Jun 2019

    Apprentice

    Larsen & Toubro Infotech, Mumbai

    First look inside how enterprise software actually gets built and shipped.

  2. 2021

    Web development & data internships

    The Sparks Foundation · Exposys Data Labs

    Built small end-to-end things, which is where the interest in product rather than pure engineering started.

  3. Jun 2022 – Aug 2022

    Quality Assurance Engineer

    Initialyze, Mumbai

    Functional, regression and API testing on Adobe Experience Manager workflows — learning systems by breaking them.

  4. Dec 2023 – Dec 2024

    Assistant Manager, Quality Engineering

    Jio Platforms Limited, Mumbai

    Automated regression in Selenium, JMeter and REST tests; root-cause work across Java microservices, Kubernetes and Kafka. 25% fewer repeat defects, 30% faster triage.

  5. Dec 2024 – Jun 2025

    Associate Product Manager

    Jio Platforms Limited, Mumbai

    Owned the streaming integration end to end: PRDs from 10K+ behaviour signals, prototype validation, KPI dashboards, launch readiness. 89% on-time delivery, 40% less reporting effort. Jio Spotlight Award.

  6. Aug 2025 – present

    M.S. Information Science, Data Science concentration

    The University of Texas at Austin, School of Information

    GPA 3.5/4.0, graduating May 2027.

  7. Sep 2025 – present

    Graduate Research Assistant

    IC² Institute, UT Austin

    994 patients and 204 providers, four AI mental-health concepts, multigroup structural equation modelling in R — translated into design and rollout recommendations, with two JMIR manuscripts in progress.

  8. Aug 2026 – present

    Product Strategy Consultant

    Memory Lane Care Navigator, Austin

    Early-stage digital health startup for family caregivers: segment scoring for a B2B target shortlist, and a bottom-up price and unit of sale the founder now prices against.

Toolkit

What I work with

Product

  • Problem framing
  • Prioritization
  • PRDs & user stories
  • Requirements & acceptance criteria
  • Roadmapping
  • KPI definition
  • Launch readiness
  • Stakeholder alignment

AI + Data

  • Behaviour analysis
  • SQL
  • Python
  • R (lavaan)
  • Power BI
  • Tableau
  • LLM evaluation
  • Quantitative research

Design & research

  • User journeys
  • UX research
  • Prototyping
  • Qualtrics
  • Interaction thinking
  • Prototype validation
  • Human-AI evaluation

Technical fluency

  • REST APIs & Swagger
  • Kafka, Solace, RabbitMQ
  • Kubernetes
  • Java & Spring Boot services
  • System integrations
  • Selenium, JMeter, Robot Framework

Ways of working

  • Jira
  • Confluence
  • Azure Boards & DevOps
  • Git
  • Executive status reporting
  • Root cause analysis

Contact

Let's build something people actually want to use.

I'm exploring full-time Product Management opportunities where I can work across AI/data, thoughtful design, and go-to-market execution.